In partnership with Decanthrophy, we developed a comprehensive social media design system for CIDA to strengthen brand awareness, visibility, and recognition. Guided by the brand strategy and communication plan, we explored concept ideas and defined core graphic elements. From there, we created a clear visual path, which informed the design of diverse brand assets including social media posts, videos, and digital reports.
To ensure long-term consistency, we produced a detailed social media graphics guide and collaborated on a monthly post schedule, aligning content strategy with visual execution. This structured approach provided not only immediate design solutions but also the tools for CIDA to sustain a cohesive and impactful online presence.
Future Scan 2024
Board Members Interview
Videos
